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Built

Shelf Lab.

Walk the shelf before the display is built.

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Shelf Lab: a synthetic shopper standing at the NOVA creamy mayo endcap, with the eye zone and reach zone drawn on the shelf
Real Shelf Lab build

Stand where your shopper stands. The eye zone and the reach zone are drawn on the shelf.

Shelf Lab, captured from our own build. Brands shown are fictional; shoppers are synthetic and results are illustrative.

01

Walk

Stand where the shopper stands, at any height.

Shelf Lab Walk mode: a synthetic shopper at the NOVA creamy mayo endcap with eye and reach zones

02

Line Review

Two layouts, same shopper, numbers side by side.

Shelf Lab Line Review mode: Layout A with the hero on top beside Layout B with the hero at eye level, attention numbers for each

03

Display Pre-Flight

Bump it, load it, stack it. Find the tip point first.

Shelf Lab Display Pre-Flight mode: a NOVA pallet display in an aisle with cart speed, load and impact controls

04

Transit

Ride the pallet from dock to aisle. Pass or fail.

Shelf Lab Transit mode: a forklift loading a wrapped pallet onto a truck, with the trip controls beside it

05

Safety

Walk the floor at staff eye height.

Shelf Lab Safety mode: a staff member walking past a display with clearance and reach callouts

06

Durability

Harder and harder days until one build breaks.

Shelf Lab Durability mode: a stacked pallet display shifting at the first rung of the ladder, with a scoreboard comparing two builds

Six modes to start. Yours next.

A mode is a scene, settings and a report, so your team can have its own.

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Shoppers are synthetic and results are illustrative. Pre-check screens are not lab certification. Runs in the browser and in the headset.