The numbers.
What guessing costs, and what simulating first has returned.
Loss15–36 weeks
for a retail display program, idea to floor.
Frank Mayer, 2024
Loss29%
of displays at one large retail chain never reached the floor.
M&SOM, 2024
Gain−50%
display cost when a big brand tested its displays in a virtual store first.
Gain70%
lower injury rate on Ford’s assembly lines, with virtual ergonomics among the measures.
Gain75%
less time off from work injuries, same Ford program.
Ford, 2015
Find yours before you build it.
Figures come from third-party and company-reported sources in other industries and are not Metsu results. Ford credits several measures, virtual reality among them.